Welcome To ZeroOneTech
The Challenge
The client behind Zerobugzone.ca, a growing pest control business, approached us with a clear goal:
They needed a modern, trustworthy online presence that could convert visitors into clients, allow for easy booking, and reflect the professional quality of their in-person services.
We approached the project with a user-first mindset, aligning every design and feature around one question:
How can we make this the most stress-free booking experience for someone already stressed out by pests?
Here’s what we did:
Visual Storytelling: We used friendly, minimal illustrations and icons to communicate services without overwhelming users.
Localized Trust: Designed content blocks specifically optimized for local SEO and built trust with local-focused testimonials and embedded Google reviews.
Modular Sections: The layout is built for easy scaling—whether they add termite control or expand to new cities, the design is ready.
Color Psychology: Used a clean blue-green palette to evoke cleanliness, calm, and safety—crucial for a service dealing with infestations.
Service Highlight Cards: Every service has a focused card with short, punchy explanations—perfect for on-the-go users.
Conversion-Optimized CTAs: Every major section ends with a clear next step (Get a Quote, Book Now, etc.), funneling users smoothly.
Webflow CMS: Easy to update for the client—no dev knowledge required.
Calendly Integration: Fully embedded with custom styling to match brand. Also connects to client's existing calendar.
Google Analytics & Meta Pixel: Tracking user behavior for smarter ad spending.
On-Page SEO Toolkit: Structured schema markup, alt-tagged images, open graph protocol, and URL slugs optimized for local keywords.
Webflow Interactions: Smooth micro-animations and scroll-based transitions that make the site feel alive without being distracting.
Form Handling: Integrated fallback form submission via email in case Calendly fails—because we plan for everything.
Always-visible “Book Now” button on mobile for easy conversion
Built into the CMS for quick updates and excellent longtail keyword coverage
0% of traffic expected from phones—we built for that reality from day one
Optional section for client to add future photo proof of their service quality
Highlights the neighborhoods they serve with the option to expand
Future-proofed for Tawk.to or Crisp
Form inputs sanitized and hidden honeypot fields in place
