Welcome To ZeroOneTech
The Challenge
Designing for a sustainability-driven business like LifeSolar demanded more than aesthetics — it required balance. Our challenge was to distill highly technical information about solar energy into a visual story that builds trust, guides action, and speaks directly to German homeowners and business owners. With multiple CTAs, certification confidence points, and eco-driven branding, we had to maintain clarity without overwhelming.
Key challenges included:
Adapting a strong visual hierarchy for a mobile-first experience.
Presenting complex solar solutions in a way that's instantly relatable.
Balancing bold CTAs ("Jetzt kostenlos") with educational content.
Creating scalable card components for both residential and commercial sections.
We designed a fluid, user-first experience tailored to decision-makers.
Created two clear user flows (Residential / Commercial) to minimize cognitive load.
Used bright color contrasts and iconography to guide non-tech-savvy users.
Optimized visual real estate for maximum impact on small screens.
Focused heavily on accessibility and readability for older audiences.
Figma for UI/UX wireframing and prototyping
Iconscout + custom SVGs for solar iconography
Optimized assets for performance-first deployment on mobile
Google Fonts for consistent typographic legibility
Color contrast compliance for WCAG accessibility standards
CSS Grid (suggested layout system based on structure)
A fixed visual anchor on mobile to generate leads.
Unified component system to scale effortlessly.
A quick-access, high-conversion contact zone.
Visual storytelling on how the service works step by step.
Visual explanation of consultation-to-installation flow.
Reusable UI for various solar use-cases.
Simple hamburger layout with priority CTA access.
Visual modules emphasizing sustainability, warranty, and user count.
